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Coach Shawna

I'm Shawna Norton — Sports Nutritionist, CrossFit Coach, and Founder of Competitive Female Training, a women's-only CrossFit company with over 3,000 athletes.


I've helped hundreds of women in their 30s, 40s, 50s, and BEYOND:

  • Break the under-fueling cycle
  • Rebuild their metabolism
  • Navigate perimenopause without losing strength or gaining stubborn fat
  • Hit PRs while finally seeing their training pay off in the mirror

I built Fueled to Perform and the Fueled Collective to help women learn to eat for their training and build consistent nutrition habits that stick!