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Fueled to Perform

The system that ditches the 1,500-calorie suggestion from MyFitnessPal and teaches you to fuel YOUR training, YOUR body, YOUR hormones - so you can finally have the energy and the body composition you want.

You've been told to eat less.

But what if eating MORE is what finally gets you strong and lean?


What if 2,200-2,800 calories is what it takes to:

✔️ Build muscle that actually shows

✔️ Lean out without losing strength

✔️ Have energy through every workout

✔️ Look like you lift - because your body has what it needs


That's what Fueled to Perform teaches you.

Here's How It Works: The Step by Step System

Step 1: Get Your Numbers

Calculate your actual macro needs based on YOUR body, YOUR training, YOUR goals - not some generic 1,500-calorie target from an app.


The result? You'll know exactly how much to eat. No more guessing.



Step 2: Build Your Daily Plate

Turn those numbers into actual meals. What does 2,400 calories and 140g of protein actually look like on your plate?


The result? You'll know what to eat every day - no math required.



Step 3: Fuel Your Training

Dial in what you eat before, during (if needed), and after your workouts so you show up strong and recover faster.


The result? No more feeling flat by round 3. Consistent energy from start to finish.



Step 4: Understand the Why

Learn why protein, carbs, and fats matter - and why you're eating THIS MUCH (not less).


The result? You'll stop second-guessing yourself. You'll know this is working.



Step 5: Make It Work in Real Life

Meal prep for busy weeks. Eating out without derailing. Traveling without stress.


The result? This fits into your actual life - not some rigid plan you can't sustain.



Step 6: Optimize Performance

Supplements that matter (and which ones are BS). Competition day nutrition. Fine-tuning for your specific training style.


The result? You'll perform at your best when it counts.



Step 8: Protect Your Progress

Sleep, hydration, stress management - the things that can unravel even the best nutrition plan.


The result? Your body finally cooperates. You feel like yourself again.


Plus You Get:

✅ Macro Calculator + Step-by-Step Setup Guide

✅ Training Day vs. Rest Day Plate Templates

✅ Pre/Post Workout Fueling Cheat Sheets

✅ Protein Guide + Meal Ideas

✅ 4 Weeks of Fitness You Can Do Anywhere

This Works No Matter Where You're Starting

✔️ You lift weights and want to finally see muscle definition

✔️ You do CrossFit and want to get stronger without feeling wrecked

✔️ You're in perimenopause and your old approach stopped working

✔️ You're carrying extra weight and want to lean out while building strength

✔️ You work out consistently but your body doesn't show it

✔️ You're still building a consistent exercise routine


If you're doing some kind of training - lifting, CrossFit, strength classes - this system will help your body finally respond to your effort.

👋 Meet Your Coach

I'm Shawna Norton — Sports Nutritionist, CrossFit Coach, and Founder of Competitive Female Training, a women's-only CrossFit company with over 3,000 athletes.


I've helped hundreds of women in their 30s, 40s, 50s, and BEYOND:

  • Break the under-fueling cycle
  • Rebuild their metabolism
  • Navigate perimenopause without losing strength or gaining stubborn fat
  • Hit PRs while finally seeing their training pay off in the mirror

I've used this exact system with my 1:1 clients for years.


Now it's packaged into a self-guided 7-day framework — so you can start fueling like an athlete this week.

Real Women. Real Results.