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Fueled to Perform

The system that ditches the 1,500-calorie suggestion from MyFitnessPal and teaches you to fuel YOUR training, YOUR body, YOUR hormones — not some algorithm designed for weight loss

Here's How it Works: The Step by Step System:

Step 1: Get Your Numbers

Calculate your actual macro needs based on YOUR body, YOUR training, YOUR goals - not some generic 1,500-calorie target from an app.


The result? You'll know exactly how much to eat. No more guessing.



Step 2: Build Your Daily Plate

Turn those numbers into actual meals. What does 2,400 calories and 140g of protein actually look like on your plate?


The result? You'll know what to eat every day - no math required.



Step 3: Fuel Your Training

Dial in what you eat before, during (if needed), and after your workouts so you show up strong and recover faster.


The result? No more feeling flat by round 3. Consistent energy from start to finish.



Step 4: Understand the Why

Learn why protein, carbs, and fats matter - and why you're eating THIS MUCH (not less).


The result? You'll stop second-guessing yourself. You'll know this is working.



Step 5: Make It Work in Real Life

Meal prep for busy weeks. Eating out without derailing. Traveling without stress.


The result? This fits into your actual life - not some rigid plan you can't sustain.



Step 6: Get Community and Support in our FB Group

Ask questions, get weekly reminders, meal prep recipes, and more


The result? Your supported on your nutrition journey

This Works No Matter Where You're Starting

✔️ You lift weights and want to finally see muscle definition

✔️ You do CrossFit and want to get stronger without feeling wrecked

✔️ You're in perimenopause and your old approach stopped working

✔️ You're carrying extra weight and want to lean out while building strength

✔️ You work out consistently but your body doesn't show it

✔️ You're still building a consistent exercise routine


If you're doing some kind of training - lifting, CrossFit, strength classes - this system will help your body finally respond to your effort.

👋 Meet Your Coach

I'm Shawna Norton — Sports Nutritionist, CrossFit Coach, and Founder of Competitive Female Training, a women's-only CrossFit company with over 3,000 athletes.


I've helped hundreds of women in their 30s, 40s, 50s, and BEYOND:

  • Break the under-fueling cycle
  • Rebuild their metabolism
  • Navigate perimenopause without losing strength or gaining stubborn fat
  • Hit PRs while finally seeing their training pay off in the mirror

I've used this exact system with my 1:1 clients for years.


Now it's packaged into a self-guided framework with support from me in our Facebook group— so you can start fueling like an athlete this week.